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Our Services

Media Monitoring & Measurement

We provide monthly, quarterly and yearly media monitoring, measurement and evaluation for organisations, covering print, electronic and digital platforms.

Our reports adopt a rigorous content analysis methodology to provide in-depth analysis of brands’ media performances, benchmarked against competitors to give a clear picture of what is working, what is not, how competitors get their engagements, what is working for them and what is working against them, to enable clients develop smarter strategies and make more informed decisions.

Stakeholder Research

We conduct specific interest groups research to unlock a world of strategic insights that assist in developing engagement strategies for an enhanced relationship between organisations and their stakeholders.

We conduct specific interest groups research to unlock a world of strategic insights that assist in developing engagement strategies for an enhanced relationship between organisations and their stakeholders.

Brand Audit & Perception Survey

We help organisations bridge reputation and perception gaps between inside-out and outside-in perspectives, to reveal the true state of the brands in the eyes of stakeholders both as an independent brand as well as its standing in the marketplace among competing brands.

We help organisations bridge reputation and perception gaps between inside-out and outside-in perspectives, to reveal the true state of the brands in the eyes of stakeholders both as an independent brand as well as its standing in the marketplace among competing brands.

Formative Research

Our formative research is designed to help marketing communications managers understand success determinants for a communication campaign from the planning stage.

Our formative research is designed to help marketing communications managers understand success determinants for a communication campaign from the planning stage.

Predictive Analysis

We analyse historical data and turn trends into insights for the future.

We analyse historical data and turn trends into insights for the future.

Opinion & Public Affairs Poll

As citizens continue to demand for improved governance, government and public office holders need citizens’ feedback and participation for better policy formulations to enhance good governance.

As citizens continue to demand for improved governance, government and public office holders need citizens’ feedback and participation for better policy formulations to enhance good governance.

Communication Outcomes Research

We undertake quantitative and qualitative communication outcomes surveys to evaluate the impact of communication activities and campaigns on brands.

With a combination of humans and technology, we ask the WHAT, WHY, WHEN, WHERE, WHO and HOW questions among a representative sample size to reduce the margin of error to as low as 1%.

Our Approach

A combination of human and technology; our approach is a blend of human and artificial intelligence (AI) to create a synergy between big data and thick data, using best practice standards, to help brands put the pieces together and reveal the big picture hidden in raw data.

A combination of human and technology; our approach is a blend of human and artificial intelligence (AI) to create a synergy between big data and thick data, using best practice standards, to help brands put the pieces together and reveal the big picture hidden in raw data.